How to Get Full Value from Intent
Already using intent in B2B demand generation? Great! And are you using intent to its full potential? Probably not. This webinar explains why many marketers miss out on the full value of intent and what you can do about it, even now during COVID-19.
Why traditional B2B demand generation is broken
The old funnel-centric, "intent signal only" model typically identifies organizations at top-of-funnel for display or other targeting. Once an account converts, their intent essentially disappears from the picture.
Sound familiar? You're leaving intent value on the table if you're:
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Many B2B organizations just focus on binary intent signals that simply say someone is interested in a topic or they're not. Useful intel for account selection and prioritization, but Marketing misses out on the bigger strategic value of intent signals.
How do you translate intent signals into strategy?Attend this webinar to find out.
Strategy takes intent signals to the next level, not just as a domain showing interest, but who in that organization and as a buying group is active. When marketers use intent to contextualize and personalize outreach, they see an increase in conversion rates.
How do you use intent to contextualize B2B marketing?Attend this webinar to find out.
Yes, it's a lot to cover in under 45 minutes, but you'll find that these experts pull it off. Wherever you are with your intent strategy, use these ideas to stop leaving value on the table!
Principal Analyst, Demand and Account-Based Marketing
Malachi brings deep practitioner chops to his role as an analyst. He spent nearly 20 years in the field implementing marketing strategies for telecommunications and software-as-a-service organizations. As a marketing transformation leader, Malachi aligned marketing strategies with a shifting sales model to drive direct and indirect business. He also led demand generation and developed account-based marketing (ABM) and business development rep programs. These helped align sales, operations and marketing, ultimately resulting in a 200% increase in marketing-attributed monthly recurring revenue YOY, 85% accuracy of bookings within total addressable market, and a 54% lift in win rate on ABM accounts.
Senior Director, Product Management
An advocate for the sound practices of good product management, Jodie defines the product strategy and roadmap for the InsightBase sales and marketing intelligence platform. She understands how to leverage buyer intent data to help companies accelerate sales pipeline and increase account engagement. A self-proclaimed geek, she's proud to have consistently created award-winning products and reinvigorated sales in every leadership role.
True Influence is a demand generation company that accelerates B2B sales revenue. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies that include well-established blue-chip brands like IBM, Microsoft and Cisco. Our innovation earned us the 2019 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2019 B2B Innovator Awards for C-Suite Strategy and People's Choice, and the 2019 RELE Award for Sales Enablement.