True Influence Videocasts
Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.
Importance of Creativity in B2B Marketing
Steve Gershik
Experienced B2B Chief Marketing Officer |Advisory Board Member - Sales Lead Management Association
Many have heard Steve speak at SXSW Interactive, DMA, AMA, SiriusDecisions Summit, AdTech and other learning events. He's consulted by technology startups, growth-stage firms needing revenue processes and publicly traded companies needing teams of modern marketers. No surprise then he’s one of the Top 50 Most Influential Leaders in Sales Lead Management. So get ready for creative thinking and practical ideas.
Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.
with Roderick Jefferson
Roderick understands how to leverage cutting-edge technologies to decrease time to revenue, increase sales productivity and deploy scalable coaching. In his global sales enablement consultancy, results are time-bound and metrics-focused to ensure sales and customer success professionals have the strategy, resources and skills for sustainable growth. Watch for ideas to help decrease time-to-revenue and increase productivity in a virtual selling world.
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with Bob Perkins
Bob’s mission is to help lead the Inside and Digital Sales profession to the next level of professionalism and performance. His guidance is especially relevant now, with so much selling moved into the digital and virtual realms. Watch to learn about elevating the role of inside sales professionals and increasing their value to your businesses.
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with Jamal Reimer
For B2B sellers, mega deals are the holy grail. Yet many companies lack a good process for finding and closing uncommonly large deals. Having won multiple $50M+ SaaS deals, Jamal developed the Mega Deal Secrets masterclass to teach the art of whale hunting to enterprise sellers. Now this videocast lets B2B marketers and sales also learn from his unique knowledge.
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with Khalid Saleh
Khalid’s expertise combines experimentation and conversion rate optimization with testing, heatmaps, session replays and online polling. He’s helped hundreds of well-established brands and fast-growing startups increase online sales through AB testing. When he makes a recommendation, you know it’s been thoroughly vetted. He’s been featured in conferences around the world and on BBC, CNN, MSNBC and France 24. Settle in for some seriously good advice on business strategy.
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with Lisa Palmer
Lisa keeps a close eye on artificial Intelligence at the intersection of business, academia and government oversight. Her fact-based approach to problem solving helps organizations pivot to new business models, fix what’s broken, and create quick, sustainable growth-to-scale. Learn how to create and implement business strategies for a virtual world that focus on technology and data.
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with Greg Dickinson
Greg helps companies increase the watchability of their digital assets for self-service engagement. Self-service engagement means going from a traditional push model to a modern “consume” model through watchable assets. What a great way to deliver content! B2B buyers already consume content independently 24/7, and Greg explains how to analyze viewer interest and intent to better align with their journeys.
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