True Influence Videocasts
Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.
Why Personalization Matters in a Time of Disruption
Retail and Consumer Industry Strategy Consultant at Acxiom; passionate about CX Strategy, Journey Mapping and Customer Engagement
Now’s the time to get personal with customers, says Michele Fitzpatrick, but instead of making it easier, data overload makes personalization overwhelming. Did you know 90% of the world’s data was created in just the last two years? That’s one of the trends Michele talks about in this videocast. Hear her advice for making sense of all the data that’s available about channels, campaigns and engagement.
Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.
with Michael Brenner
If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways.Watch the Videocast.
with Meagen Eisenberg
Meagen is known for quickly optimizing business practices and improving poor performance areas, while developing new strategic imperatives. As a forward thinker, she leverages big data and technology to deliver future growth and sustainable revenue paths. Listen for advice on how to reinvent and go back to “school” to be a stronger brand.Watch the Videocast.
with Geoff Rego
Hushly is only one of the businesses Geoff Rego built from the ground up, so wise B2B marketers pay attention when he talks about things like intent, content and leads. His technology helps marketers increase landing page conversions by 50%. Listen to this episode to learn why this is a good time for B2B marketers to “prime the pump” with content.Watch the Videocast.
with Ted Rubin
Social media has recognized Ted with awards like #13 on Forbes Top 50 Social Media Power Influencers and #2 on Leadtail Top 25 People Most Mentioned by Digital Marketers. He practices what he preaches -- building enthusiastic, energetic and personal connections. The basis of his philosophy is “Return on Relationship” or ROR. In fact, he wrote the book on it. Learn why he says B2B marketing and sales are missing the big ROR social opportunity.Watch the Videocast.
with David Schrieberg
David combines the best of journalism with the best of content marketing to give his customers the best in thought leadership content. He has a keen eye for what attracts an audience paired with understanding of what’s needed to convert that traffic into revenue. Listen to hear compelling reasons why B2B marketers, sales and buyers need authentic content.Watch the Videocast.
with Brian Giese
Brian is a visionary when it comes to B2B marketing and sales. He started True Influence during the 2008 economic crisis and grew it without VC funds. Now he shares advice on leading a business through today’s challenges with RegalixTV host, Rajiv Parikh.Watch the Videocast.
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