True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

Business Planning Post-Pandemic

Michael VanPatten

Chief Financial Officer | True Influence

Innovation without planning doesn’t get you very far. That’s the motivation behind the serious planning at True Influence. CFO Michael VanPatten conceptualizes productivity innovation and oversees its implementation. His strength in catching trends well before they become standards adds weight to his strategic guidance. The “CFO of the Year” Finalist is known for taking on the tough projects. Highly credentialed himself, he’s taught MBA classes in finance, marketing and management and authored several articles. See what you’ll learn in this episode.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

This Is Your Time - Sell as Yourself

with Liz Wendling

For authentic sales strategies and modern selling skills, no one is more on point than coach, consultant and trainer, Liz Wendling. Find out why NOW is the time to reset lead conversion and update your virtual and face-to-face sales approaches. Liz shares insights and advice to help you create a predictable flow of amazing clients and income.

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The Influence of SEO on Your Marketing Spend

with Eli Schwartz

Eli speaks to marketers across the globe, and his columns appear in Search Engine Land, Marketing Land and Search Engine Journal. Outlets from the Huffington Post to the Y Combinator blog feature his work. Clients like Shutterstock, Quora and Zendesk benefit from his global SEO strategies to grow organic visibility at scale. Got your attention yet? Yes, this videocast will be that good.

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How to Build Your Virtual Company, From Employees to Leadership

with Brian Giese

Brian is a true visionary when it comes to virtual work and to marketing and sales. It’s no surprise he received the 2019 B2B Innovator People’s Choice Award. His vision and methods also laid the foundation for the category “Intent Monitoring” at a time when the concept was still new to demand generation leaders.

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Don’t let digital decay catch up with your B2B solutions

with Mike Couch

If you’re feeling out of your marketing comfort zone these days, you’re not alone. If you still have tough revenue goals in a challenging market, Mike Couch understands. Mike works with some of the largest revenue-generating companies on the planet, using technical and marketing automation expertise to solve problems and hit goals. Join to get advice from this martech pro.

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Tips to Align Your B2B Sales and Marketing Energy

with Tyler Sellhorn

From the trenches of education, Tyler pivoted mid-life and landed right where he wanted to be: leading an Agile team of customer experience pros. Watch to learn how to make your messaging consistent throughout your entire organization and refine your focus around the buyer’s journey.

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Don’t Fall Asleep on Case Studies: Outline your way to true storytelling

with Joel Klettke

This pretty much sums up Joel: “I help B2B companies convert more visitors into leads and sales with copy that makes apathy impossible.” Apathy will be impossible for you, too, after watching this engaging exchange about case studies. He brings hard-hitting common sense advice that B2B marketers must hear.

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