True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

How to Find Hidden ROI in ABM innovations

Masha Finkelstein

Marketing Technology Innovation and Best Practices at Intuit

Masha brings to the table 15 years of marketing experience and highlights benefits of efficient testing tools and strategy. She says there’s value not only in seeing what’s working, but also knowing where your pain points are. Some of those tools include intent data, and Masha highlights the power it has to help you find your hidden ROI.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

Networking in a New Age: How to Utilize Trust in B2B

with Tien Wong

In this episode, Tien Wong shares the positives of virtual networking meetings and pitches, as B2B marketers are forced to focus interactions online. Listen to learn how your business can press into the new opportunity of automation technology.

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How to Adopt and Win With Purpose-driven B2B Demand Generation

with Michael Brenner

If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways.

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How to Go from a “Learning Company” to a Trusted Brand

with Meagen Eisenberg

Meagen is known for quickly optimizing business practices and improving poor performance areas, while developing new strategic imperatives. As a forward thinker, she leverages big data and technology to deliver future growth and sustainable revenue paths. Listen for advice on how to reinvent and go back to “school” to be a stronger brand.

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How to Use Intent Data for Better UX and Conversions

with Geoff Rego

Hushly is only one of the businesses Geoff Rego built from the ground up, so wise B2B marketers pay attention when he talks about things like intent, content and leads. His technology helps marketers increase landing page conversions by 50%. Listen to this episode to learn why this is a good time for B2B marketers to “prime the pump” with content.

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Networks Connect. Communities Care. Maximize Your Return on Relationship.

with Ted Rubin

Social media has recognized Ted with awards like #13 on Forbes Top 50 Social Media Power Influencers and #2 on Leadtail Top 25 People Most Mentioned by Digital Marketers. He practices what he preaches -- building enthusiastic, energetic and personal connections. The basis of his philosophy is “Return on Relationship” or ROR. In fact, he wrote the book on it. Learn why he says B2B marketing and sales are missing the big ROR social opportunity.

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Using Authentic Content to Boost your Brand's Message

with David Schrieberg

David combines the best of journalism with the best of content marketing to give his customers the best in thought leadership content. He has a keen eye for what attracts an audience paired with understanding of what’s needed to convert that traffic into revenue. Listen to hear compelling reasons why B2B marketers, sales and buyers need authentic content.

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