True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

Artificial Intelligence for B2B Selling in a Virtual World

Lisa Palmer

Chief Technical Advisor AMER @ Splunk Inc. | MBA Professor @ Southern Nazarene University

Lisa keeps a close eye on artificial Intelligence at the intersection of business, academia and government oversight. Her fact-based approach to problem solving helps organizations pivot to new business models, fix what’s broken, and create quick, sustainable growth-to-scale. Learn how to create and implement business strategies for a virtual world that focus on technology and data.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

Self-Service Content Engagement and the B2B Buyer Journey

with Greg Dickinson

Greg helps companies increase the watchability of their digital assets for self-service engagement. Self-service engagement means going from a traditional push model to a modern “consume” model through watchable assets. What a great way to deliver content! B2B buyers already consume content independently 24/7, and Greg explains how to analyze viewer interest and intent to better align with their journeys.

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How to Onboard New Employees in the Virtual B2B Space

with Rick Lambert

The winner of too many awards to list here, Rick has coached 500+ companies and thousands of B2B salespeople. The “Smarketing Guy” shares his views on rethinking how to market and sell in a virtual climate. (Smarketing integrates sales and marketing processes to drive favorable business outcomes.) But don’t forget about integrating people into that equation. Here’s what B2B companies need to know to pivot from traditional hiring models.

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How to Align Marketing and Sales with Intent Data

with Aristomenis Capogeannis

Ari brings a sharp focus on growth marketing and go-to-market strategies to his roles. He applies “people-based marketing” to drive growth in technical sectors like networking and automation. His goal is to empower Sales, Partner and Customer teams to drive more pipeline. Without question, you’ll learn a lot in this videocast interview.

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The Company Influence on the Customer’s Journey

with Roger McDonald

As an international businessman, Roger brings a unique and proven perspective on what it takes to connect with customers. His knowledge of Asian markets and of business in general is freely shared. His insights on how to integrate cultural concerns with business requirements have helped many organizations, including yours, if you watch this podcast today.

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To communicate with your customer, know your value

with Marcus Cauchi

CEOs and channel leaders turn to Marcus Cauchi for the framework, strategy and tools to develop and sustain productive, mutually beneficial partnerships. With his help, disruptive technology founders build profitable global sales operations fast, without the wheels coming off. Catch this episode for immediate techniques to dramatically improve the quality of your prospecting.

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Global B2B Marketing in a Smaller World

with Wendy Pease

With so many of us working, marketing and selling virtually, the world has become screen-sized. Digital business is on the rise, and for global marketers, this puts renewed emphasis on the challenges of reaching a wider set of buyers. Sit back and learn from an expert with deep experience in communicating with global audiences.

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