True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

Don’t Fall Asleep on Case Studies: Outline Your Way to True Storytelling

Joel Klettke

Founder and Partner | Case Study Buddy

This pretty much sums up Joel: “I help B2B companies convert more visitors into leads and sales with copy that makes apathy impossible.” Apathy will be impossible for you, too, after watching this engaging exchange about case studies. He brings hard-hitting common sense advice that B2B marketers must hear.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

Dynamic Data: How to Increase the Impact of B2B Marketing

with Pat Sabatino

With his deep background in data and how to use it, Pat is a true “datarista”. His experience includes roles at SalesForce, Jigsaw, Accudata and of course, Datarista, a PaaS for the $18 billion sales and marketing data industry. Watch to learn from an extremely knowledgeable marketer and an expert in database, analytics and modelling.

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Time to take a second look at your B2B digital marketing

with Nemanja Zivkovic

B2B software companies in growth phases need specialized demand gen, and Nemanja and his team understand that world. They help young brands generate revenue and scale inbound and content strategies. Success gets measured by inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps clients happy.

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Know your messaging. Know your team.

with Evan Knox

If you want proof Evan Knox and his team know how to get a brand on target, stand out with an attractive experience and drive consistent action, just visit the Caffeine Marketing website. All the best practices are there, including some you probably didn’t think of. This is the kind of fresh, but practical thinking you’ll hear in this episode.

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How data implementation has evolved and expanded

with Phil Branon

The timing of this conversation couldn’t be better, because data couldn’t be bigger. Who wouldn’t want to hear what’s on Phil’s mind these days, when it comes to using data in B2B? In our constant battle to drive revenue and profitability, his advice comes from the experience of co-founding, building and selling two digital media startups, as well as scaling revenue in larger organizations. Dive in.

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B2B Engagement: Take Risks on Fresh Ideas Part 2

with Chris Walker

Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.

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Know your past. Live your present. Prepare for your future.

with Christian Klepp

What’s creating problems for your B2B demand gen today? B2B marketers and business owners face a hoard of challenges, and who doesn’t appreciate another set of experienced eyes on a problem? Christian is a go-to resource who helps B2B brands of all sizes find and use their competitive uniqueness. Get his tips in this videocast.

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