True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

Motivate Your B2B Sales Team for Virtual Success

Christine Volden

Sales & Marketing Consultant | Founder of Soulful Selling

What is “quiet selling”? What does “intuitive business” look like? As a mentor and coach, Christine has introduced these concepts to hundreds of startups and entrepreneurs. She knows the secrets of scaling sales teams and improving process efficiency. In other words, you’ll come away from this videocast with fresh ideas that might be just what your organization needs right now.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

Reassessing Marketing Practices for the B2B Marketer

with Deborah Fell

Deborah helps CEOs grow their businesses. Unlike most consulting firms, Chief Marketing Outsiders CMOs are operational leaders and work with a company’s leadership team to define the vision and turn it into growth. Hear why she’s a believer in keeping strategies actionable and using analytics to jump on areas of slow growth.

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B2B Engagement: Take Some Risks on Fresh Ideas

with Chris Walker

Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.

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Activating Intent Data for Sales and Marketing Success

with Alexander Brockman

Alex’s career has focused on growth, marketing, brand transformation and change management for top financial organizations and other businesses that support them. In each role, his top concern has been knowing the importance of the consumer's physical and digital journey and experience. He’s helped companies meet their goals by unleashing data-driven technology solutions. Listen to this episode for ideas on how you can do the same.

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Networking in a New Age: How to Utilize Trust in B2B

with Tien Wong

In this episode, Tien Wong shares the positives of virtual networking meetings and pitches, as B2B marketers are forced to focus interactions online. Listen to learn how your business can press into the new opportunity of automation technology.

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How to Find Hidden ROI in ABM innovations

with Masha Finkelstein

Masha brings to the table 15 years of marketing experience and highlights benefits of efficient testing tools and strategy. She says there’s value not only in seeing what’s working, but also knowing where your pain points are. Some of those tools include intent data, and Masha highlights the power it has to help you find your hidden ROI.

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How to Adopt and Win With Purpose-driven B2B Demand Generation

with Michael Brenner

If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways.

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