True Influence Videocasts

Check back weekly for new insights and interviews on topical events relating to and impacting demand generation, ABM, martech and more, with
advice from industry and specialty experts.

B2B Engagement: Take Some Risks on Fresh Ideas

Chris Walker

CEO @ Refine Labs | B2B Revenue Operations & Growth Marketing

Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.

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Videocast Library

Listen in on topical discussions of what's currently impacting revenue growth.
Ron Hudson interviews the top experts and specialists and bring you practical insight and guidance.

Reassessing Marketing Practices for the B2B Marketer

with Deborah Fell

Deborah helps CEOs grow businesses from the marketing side. Unlike most consulting firms, her CMOs (Chief Marketing Outsiders) embed within the CEO suite to define the vision and turn it into growth. Hear why she’s a believer in keeping strategies actionable and using analytics to jump on areas of slow growth.

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Activating Intent Data for Sales and Marketing Success

with Alexander Brockman

Alex’s career has focused on growth, marketing, brand transformation and change management for top financial organizations and other businesses that support them. In each role, his top concern has been knowing the importance of the consumer's physical and digital journey and experience. He’s helped companies meet their goals by unleashing data-driven technology solutions. Listen to this episode for ideas on how you can do the same.

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Networking in a New Age: How to Utilize Trust in B2B

with Tien Wong

In this episode, Tien Wong shares the positives of virtual networking meetings and pitches, as B2B marketers are forced to focus interactions online. Listen to learn how your business can press into the new opportunity of automation technology.

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How to Find Hidden ROI in ABM innovations

with Masha Finkelstein

Masha brings to the table 15 years of marketing experience and highlights benefits of efficient testing tools and strategy. She says there’s value not only in seeing what’s working, but also knowing where your pain points are. Some of those tools include intent data, and Masha highlights the power it has to help you find your hidden ROI.

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How to Adopt and Win With Purpose-driven B2B Demand Generation

with Michael Brenner

If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways.

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How to Go from a “Learning Company” to a Trusted Brand

with Meagen Eisenberg

Meagen is known for quickly optimizing business practices and improving poor performance areas, while developing new strategic imperatives. As a forward thinker, she leverages big data and technology to deliver future growth and sustainable revenue paths. Listen for advice on how to reinvent and go back to “school” to be a stronger brand.

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