Buying Group Blindness

A Success Story by Imprivata and SiriusDecisions


59% of purchase decisions are made by groups, not individuals - this poses a problem for most analytics methods, which are typically only capable of tracking the purchase intent of individuals. Imprivata, however, has managed to navigate the issue.

Imprivata directors Lynne Powers and Naomi Marr agreed to sit down with SiriusDecisions's Kerry Cunningham, and True Influence's Kay Kienast and Jodie Twitchell and talked about how Imprivata addressed buying group blindness.


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