"The Age of Buying Groups"
webinar with:

Featured Speaker,
Kerry Cunningham
VP | Principal Analyst | Forrester

Jodie Twitchell
Senior Director | Product Management
True Influence

Just complete this short form to watch the webinar.

Still focusing on the wrong B2B buyers? If you're chasing individual leads, you're missing the real decision makers who work together as a team.

Watch this on-demand webinar to transform your approach to B2B demand generation. Featured speaker Kerry Cunningham of Forrester, and Jodie Twitchell, True Influence, share practical guidance on how to win buying group business.

Learn how to:

  • Use intent data to identify buying committee members, down to actual contacts
  • Take a holistic account approach across your demand generation channels
  • Align Sales and Marketing to better target buying groups with relevant content and messaging