True Influence
Accelerating Revenue Podcast

Tune in every other week for new conversations and fresh ideas about accelerating B2B revenue through smarter demand generation, ABM,
martech and more. From VPs and CMOs to industry speakers, bloggers and analysts, we'll cover a range of topics to help you succeed.

Your next great idea starts here.

Where do B2B marketers and sales leaders find useful insights about what's working today in demand generation?
The Accelerating Revenue podcast, of course.

How to Think Like a B2B Data-Driven Marketing Genius

Listen to this podcast, and you’ll learn:

  • How B2B marketers and sales can achieve more accurate prospecting
  • What B2B marketers can do to better manage data
  • How sales and marketing teams can work more closely
  • How sales and marketing collaboration pays off

Accelerating Revenue Podcast Library

If growing revenue is a priority, tap into the experience and knowledge you'll find in the Accelerating Revenue podcasts. Ron
Hudson interviews a top-drawer line-up of professionals brought to you through the convenience of a regular podcast. Every
episode drills down into our guests' experience and knowledge to bring you practical guidance and illuminating insights.

Expert Customer Data Management
Advice and Insights

David Raab, Founder of Customer Data Platform Institute (CDP) gives you advice about effective customer data management that leads to higher returns on marketing dollars.

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The Role of Data in Digital
Age of Marketing and Sales

In this episode, True Influence Chief Data Officer, Ray Estevez, will help you gain confidence about how you manage, implement and innovate using data for B2B marketing and sales.

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Operations in the Age
of Social and Digital

Enjoy listening to Craig Weiss, True Influence Chief Operating Officer, spill the beans about what it takes to be a successful COO for a 150+ person, multi-national company.

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What Successful B2B Companies Experiencing Sales
Revenue Growth Have in Common

Jeff Davis is a sales and marketing alignment expert that pulls from over 15 years of experience in sales, marketing, and business development.

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Proven Account Based Marketing
Advice to Grow B2B Sales Revenue

Pam Didner is a passionate B2B marketer with more than 20 years experience in sales enablement and product, partner and content marketing for clients such as Cisco, Intel, 3M, and Microsoft.

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Effectively Leading a Global B2B
Sales Revenue Generation Team

Peter Larkin, Chief Revenue Officer at True Influence experience in marketing and sales includes 17 years in various positions as a Sales VP, Publisher and Director for Tech Target, including managing international sales teams.

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