Should a startup adopt a traditional marketing strategy?
How do startup challenges and solutions compare to an enterprise experience?
How do you balance product messaging and customer education?
Name: Michele Cobb
Company: Chief Marketing Officer | RefineRE
About: Whether you’re part of a startup or an established enterprise, marketing has the same goal: deliver new clients and organic opportunities to drive growth. Michele Cobb is no stranger to that mission. Growing the business has been on her to-do list in every role, and given the M&A activity in her pedigree, she’s been very successful at it. Catch this interview to uncover her secrets for pragmatic growth marketing.