Welcome to InsightBase

Download this insightful brief to understand:

  • The difference between first party and third party intent data

  • Inherent weaknesses of marketing automation and predictive analytics insights

  • Best practices for using intent data and intent monitoring to improve sales performance

See why SiriusDecisions says:

"When organizations use intent data to infer organizational interest in a solution and first-party MAP data to associate that interest to a specific individuals within those organizations, they can provide their lead development reps (LDRs) and sales teams with stronger selling opportunities than would be possible with either of these tactics used in isolation."   







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